How Can I Help You?
MMaak Cocktail provides consulting, training, events, and educational services built from real service experience, technical rigor, and sensory design. The work goes beyond cocktails alone. It addresses how a bar looks, sounds, moves, feels, and performs, without requiring construction or costly renovations.
All services are designed to function in live rooms, on busy nights, with real staff, real guests, and real constraints.
Consulting and Bar Services
Bar and Experience Assessment
A comprehensive evaluation of a bar program and guest experience. This includes live service observation, review of prep systems, batching practices, menu logic, station flow, cleanliness standards, and guest interaction points. Assessments result in a written summary identifying operational gaps, inefficiencies, missed revenue opportunities, and realistic paths forward. This is often the starting point for deeper work.
Bar Fundamentals and Technique Training
Hands-on staff training designed for real service conditions. Training covers measuring accuracy, jigger use, shake and stir standards, ice management, station setup, speed, communication, and consistency. This work reinforces fundamentals without stripping personality or confidence and is adaptable for mixed skill-level teams.
Batching, Prep, and Dilution Systems
Development, correction, and refinement of batching protocols. This includes dilution modeling, shelf life considerations, labeling systems, storage standards, and service execution. Margie works with teams to determine when batching is appropriate, how to batch responsibly, and how to maintain balance and quality through an entire service.
Formula Costing and Menu Math
Support with cocktail costing, yield calculations, batch math, and menu logic. This includes understanding pour cost, dilution impact, batching efficiencies, and how menu structure affects speed, waste, and profitability. Work is grounded in repeatable formulas, spreadsheets, and metrics rather than guesswork. These systems can be paired with digital tools or training manuals for long-term use.
Bar Organization and Workflow Optimization
Practical reorganization of bar stations, back bar, prep areas, storage, and service wells. The focus is on speed, cleanliness, accountability, and ease of training. Systems are designed to be maintainable by staff rather than dependent on one person.
Inventory Tracking and Performance Metrics
Support with inventory organization, tracking logic, and performance metrics tied to real service behavior. This may include guidance on requisitions, pars, waste tracking, batching yields, and how to read numbers without losing sight of guest experience.
ATMOSPHERE, VISUALS, AND SENSORY DESIGN
Margie specializes in transforming the feel of a bar without construction. Atmosphere is treated as an operational tool, not decoration.
Playlist and Sound Design
Custom Spotify playlist creation designed around service flow, guest energy, room acoustics, and pacing throughout a shift. Playlists account for volume shifts, turnover, and the rhythm of a working room. This is not generic mood music. It is operational sound design.
Visual Menu Design and Digital Displays
Creation of visual menus, digital bar signage, and TV based visual programming to reinforce menu clarity, brand identity, and guest engagement. These tools support upselling, reduce guest confusion, and elevate perceived value without adding labor.
Lighting and Visual Flow Guidance
Advisory on lighting placement, brightness, and temperature using existing fixtures where possible. Small changes are used to improve visibility, warmth, and guest comfort while supporting service efficiency.
Multi Sensory Atmosphere Strategy
Integration of music, lighting, visuals, and scent considerations to fully immerse guests. These elements are coordinated to support the bar’s identity, time of day, and service goals rather than distract from them.
Atmosphere services can be booked as standalone projects or paired with consulting, training, or events.
EVENTS AND REVENUE STRATEGY
Event and Off Night Revenue Development
Design of ticketed events that generate revenue on slower nights without disrupting regular service. Concepts include cocktail classes, pairing dinners, industry nights, and brand supported activations. Events are built with staffing, prep, and flow in mind so they remain profitable and repeatable.
Curated Pairing Experiences
Curated pairing experiences are hosted, cocktail-driven programs designed to activate a space, elevate food and beverage, and create intentional, ticketed events.
These experiences sit between a traditional dinner and a class. They are structured, paced, and designed to feel thoughtful rather than performative.
Pairing experiences are built around cocktail logic, flavor progression, and storytelling, with clear attention to service flow, staffing realities, and guest engagement.
Events and Experiences
Cocktail Culture, Custom Built
Margie designs and hosts immersive cocktail experiences that turn gatherings into memorable, well-run events. Whether it’s an intimate dinner party, a backyard celebration, a corporate gathering, or a fully themed experience, every event is built with the same attention to flow, hospitality, and execution as a professional bar service.
These experiences go beyond drinks alone. Margie brings structure, storytelling, and service logic so hosts can relax and guests feel genuinely taken care of.
Event and Experience Offerings Include:
Private Bartending and Hosted Cocktail Service
Professional, high-end cocktail service for private events and celebrations. Each event begins with a custom drink menu designed specifically for the occasion and guest list. Specialty cocktails may be batched when appropriate to ensure consistency and clean service flow. This offering is for hosts who care about real cocktails, balanced flavors, and thoughtful execution, not novelty drinks or shortcuts.
Public and Private Cocktail Classes
Hands-on cocktail classes hosted in private homes, venues, or event spaces. Guests learn real technique, balance, and bar skills while participating in a guided, social experience. Classes can be casual or elevated and are designed to feel engaging rather than instructional.
Themed Cocktail Experiences
Custom cocktail parties built around a theme, era, spirit, or concept. Popular formats include Prohibition-era cocktails, whiskey or agave tastings, seasonal themes, and narrative-driven experiences such as murder mystery or storytelling-based events. Themes are supported through drink selection, pacing, and presentation, not gimmicks.
Corporate and Team Experiences
Cocktail-focused experiences for corporate gatherings, client entertainment, and team celebrations. Events can be educational, experiential, or service-driven depending on the audience and goals.
Backyard and Outdoor Events
Cocktail service and experiences designed for outdoor spaces, backyard celebrations, and seasonal gatherings. Menus, equipment, and service style are adapted to work seamlessly outside traditional bar environments.
Virtual and Hybrid Experiences
Interactive virtual cocktail classes and tastings designed for remote teams, long-distance celebrations, or hybrid gatherings. Experiences are structured for engagement, clarity, and smooth pacing in an online format.
Hosting and Party Strategy Support
Guidance for hosts who want to run their own event confidently. Support can include menu planning, batching strategy, timelines, shopping lists, and service logic for holidays, dinner parties, or large gatherings such as Thanksgiving.
Events and experiences can be booked as full-service offerings or paired with education, coaching, or hosting support depending on how hands-on the client wants to be.
Education and Training
From Behind the Bar to Behind the Brains
With years of experience training staff, teaching immersive cocktail courses, and building educational tools for Allied Beverage and William Grant & Sons, Margie delivers hands-on hospitality education that is rigorous, engaging, and built for real service. Her teaching bridges technique, systems, and confidence, meeting people where they are while raising the bar.
Education is treated as a performance tool, not a lecture. Whether training a bar team, teaching a guest class, or coaching an individual, the goal is retention, repeatability, and immediate application.
Educational Services Include:
Live Bartender Training Courses
On-site or off-site training designed for working bartenders. Courses focus on fundamentals, technique, batching, costing logic, prep systems, service flow, and standards that hold under pressure.
Guest Cocktail Classes
Public or private sessions built around participation, storytelling, and technique. Classes are approachable without being watered down and leave guests with real skills they can use.
Custom Staff Training Manuals and SOPs
Creation of tailored training documents covering bar fundamentals, prep, batching, service standards, opening and closing procedures, and role clarity. These materials are designed for long-term use, onboarding, and reinforcement.
Digital Education and Download Store
A growing library of digital tools including the Cocktail Compendium, bartender Training Manuals, and seasonal systems. These resources support ongoing education beyond a single training session.
One-on-One Coaching
Personalized coaching for bartenders, operators, and new freelancers. Coaching focuses on skill development, systems thinking, career strategy, and confidence in professional environments.
Education services can be booked independently or paired with consulting, events, or ongoing advisory work.
Contact us
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